#covid19 #India #tv #lockdown #pendemic
Due to COVID-19 all over the world 1/3 of the total world population under home , no one allows to go out in india after 24 March when Indian prime minister announce 3 week of lock down , due to increase in number of COVID 19 infection in the country , In this pandemic Television viewership increased by 10% in the 2nd week of April 2020, over the previous week as people remained glued to TV to watch news and movies during the ongoing lockdown period.
As compared to the pre COVID-19 period (January 11 to January 31) TV consumption has gone up by 43% across India, as per data released by BARC India and Nielsen.
DD National became the most-watched channel during the week, across India, with the telecast of classics such as Ramayan and Mahabharat and shaktiman, DD Nation channel become the most watched channel of the history , this channel make a new level of popularity in this 21 day Lock down , and broadcasting of such classical serial movies , people are crazy for these episode especially Ramayan .
The Prime Minister’s request to switch off lights at 9 p.m. on April 5, garnered the lowest-ever total TV viewership for those nine minutes.
Viewership was down 60%, indicating that over half of India’s population could have participated in the diya/candle lighting event. And total participation also goes down on the day when prime minister modi announced to appreciate to helth workers by making some noise on door or Windows of house .
The growth in TV consumption in the week was driven by movies (77% growth), BARC India’s top executives said.
“Non-primetime continues to be the growth driver for TV (81% over the pre-COVID period) with early morning and late night slots also showing a growth,” officials said.